Having a website isn’t enough for electricians – you need a website that has been optimised for online searches

Without an online presence you’re missing out on consumers who need electricians.

Electrical services receive thousand of searches every day on Google and Bing. Electrician SEO content allows us to show that you are the solution for the homeowner, tenant or landlord.

We achieve page 1 rankings through technical on-site optimisation, content writing, copywriting and ongoing strategy.

Our bespoke SEO strategies for electricians include:

SEO is a great marketing strategy for any business offering domestic or commercial electrical services

Your services as an electrician are in demand.

We know this because there are such high search volumes whenever you look at Google’s monthly searches for services that need an electrician.

Go from an obscurity electrician no one knows to a brand people recognise on the street.

Rank for your services and what your customers need help with (their issue that you can solve)

Your customers are typically homeowners, renters/tenants, landlords and business owners.

If you want to appear for the electrical services you offer in your local area, you will earn yourself a lot of website visits and customer enquiries.

Types of SEO we recommend for electricians

Local Electrician SEO

You can rank locally, but you’ll of course be able to cover a radius, which opens more SEO opportunity for you.

And once you’re showing top locally and within your service area radius, it’ll be hard to ignore your business’s website.

You will want to show up when people search “- your trade – – your locations -“, which will look like something like this: “electrician london”, or “electricians near me”.

You may also want to rank for services you offer, like “house rewire london”, “add plug socket london”, or “emergency electrician london”.

Longtail SEO as part of a content strategy – Creating quality content to rank for problem related or question search queries

Any SEO agency for electricians worth their salt will focus on creating high quality content.

In your line of business, there is a huge amount of content you can create, and content that your customers need.

We call the problem-led or question related keywords ‘longtail keywords’.

Basically, it’s longer searches compared to the local SEO I mentioned above.

So your longtail keywords as a electrician will be:

• Popular, trendy plug socket ideas
• How much does an electrician cost?
• How long does it take to install an electric car charger?
• What is an EICR?

Electrician SEO is more than ranking though

Be warned that SEO isn’t an instant thing and it’s not just about rankings.

Ranking at the top of the searches requires a few things:

• Quality website – fast loading and super easy to use
• Great content – to keep people interested and to make them want to work with you
• Targeting relevant keywords – by creating relevant website content and doing the technical SEO bits

Have all of that and you have a great chance of ranking.

But it’s not instant results. SEO truly is an investment and requires regular work for months and years.

SEO is for business owners who understand the value of SEO and the long term gain it will give to you and your business.

To see what’s possible for your business, get in touch.

Currently paying for your electrical job leads?

If you’re paying for your leads with the likes of Trustatrader, Rated People, or Bark, you’re burning your cash on low quality leads.

In most cases, these pay per lead websites for electricians do it all wrong. They send you poor quality leads for you to bid your interest, just for the customer to hire someone else, to ask for a ridiculous price from you, or not even answer you.

The worst part, you pay for that shitty lead.

With SEO, you’re in control of the leads that come your way. They’re exclusive to you as the customer has found you organically by searching online and then landing on your website.

Pay per lead models can work in getting you some more work, but they’re not scalable. Lead generator businesses for trades like Trustatrader and Bark have other customers to serve. So you’ll only see a small portion of the leads that come through their system.

With SEO for your website, there’s no limit on the amount of leads you will have coming your way.

The price of your lead will be cheaper through your website – SEO content.

We would love to hear from you and see how we can boost your electrical services business with SEO content.