A blog is invaluable to your business.
Blog content is a conversational take on what you and your business do best, in a way that’s helpful to your customers.
Your offering is the solution they’re searching for online – your blogs will help them to, firstly, discover you on their search, and then to learn about their problem and overcome it with your help.
Basically, they land on your website, read your content and convert into a paying customer of yours.
Quality blog content brings in more traffic to your website – it’s why we always advise blogging for all of our SEO projects.
Carefully planned and researched topics with unique content drives visitors; while targeted keywords will help to boost your rankings on search engines.
Daily, weekly and monthly blogs are a great asset to have, and always have a big impact on any business’s SEO. Blogs are the key ingredient to SEO copywriting.
Every successful search marketing campaign has quality content behind it. The more content the better!
Here’s much more about why you should start blogging for your business.
Customers are searching the web for answers to their questions – we want you to be the result that appears on the search engine as the solution.
Together, we can produce compelling content tailored to your business. With our copywriting experience and SEO knowledge, combined with your industry expertise.
We research the topic and write to your business’ tone of voice. Our blog copywriter will become an extension of your business. They feel part of the team and are aiming for the same goals as you.
Whether we begin a new blog or revamp your existing blog, the process will be made simple and easy by our blog writers.
Grammatical mistakes are avoidable and not welcome. You could be losing plenty of visitors through poor communication, and never know about it.
From listicles and in-depth product analysis through to opinion pieces, our blog writing service takes many forms.
If you decide to choose us for your blog content needs, you’ll have the full attention and experience of our blog writing service.
There are just 3 steps to get started working with our blog writers:
1. We find out your needs – tell us your needs and we’ll work with you to pick the right content topics to score goals for you
2. Get writing – we’ll take the lead on your blog content strategy, creating content that’s great for your business by being useful to your readers.
3. Fire out content regularly – we don’t just write a couple of posts and call it a day; we write and publish your blogs as regularly as you need them.
Blogs take on average 3 hours to plan and write. That’s a lot of time for busy marketers, CEOs and Founders trying to run a business.
If you’re rushing to create blog content, anything you write can come out poor quality and a little sloppy.
You guys shouldn’t be writing blogs yourselves. Leave the writing to professional copywriters.
Professional blog writers spend all their time focusing on content creation strategy and how best to add value to a website.
When working with us, you can expect the following:
Nothing we write is out of the blue. We make use of research done by real experts focusing on real readers, and we use it to isolate the best keywords for your purpose.
Anything we write will be cohesive and make perfect sense to an English-speaking audience, which makes up around 17% of the total global population; that’s over a billion people who will find your content easy and interesting to read.
We do a lot of research into your business, and help you to come up with content goals that’ll push you forward. Our blog writers literally live and breathe your brand and make sure to write in your tone of voice while bringing their SEO knowledge to their content.
Professional blog writers will refer back to any previous content to keep in line with your blog tone of voice, style, and overall goal.
We don’t just write blog posts for you, we delve into your keyword rankings at regular intervals. That means we keep an eye on your website’s performance throughout the deployment of our blog writing services to see just how well things are going.
We write blogs for real people. That means write interesting content that meet the needs of people. And we’ve spent years refining the process to bring just the right blog content to your door.
When creating a blog post, we use a step by step process that goes as follows:
If you’ve got an idea for content, we’ll follow your ideas to put together the perfect blog post.
But if you’re not sure we’ll come up with some content ideas for you; we do this by considering your blog’s topic and tone, your audience, and what you’re trying to achieve with your content.
Once we’ve got an idea in mind, we’ll go through your SEO needs using previous keyword research and pick out the best keywords to target in the blog.
Most keywords chosen during this stage of creation will be focused on your niche using specific language, and will be backed by elements like search volume and audience intent.
However, it’s important to note here that we don’t ever overstuff SEO techniques into our writing; that’s just bad practice, and no one wants to sit through a blog post that’s written just for the algorithm!
Now we’ve got the basic idea and the keywords to focus on, we’ll begin by putting together an outline for the blog. All our writers use an outline to help structure a blog post properly, and ensure it stays on topic and heads in the right direction.
Outlines consist of headers and subheadings, bulleted lists, pinpoints for where each section of content will go, and the call to action for a reader on the blog.
At this point we’ll also brainstorm the best headline for the post to ensure it immediately grabs a reader’s attention. Usually this is done during the initial outline stages, but we can continue to refine the headline idea throughout all stages of content creation.
Then it’s on to the real meat of the post! The content body is where the majority of SEO efforts will be focused, using the outline made previously to allow the content to flow throughout the page.
We’ll start with the introductory paragraph using eye catching lines; these can be emotional tugs, rhetorical questions, or put emphasis on relevant statistics to draw a reader in.
We’ll then write content for each heading and subheading, using clear and concise language to allow for easy reading.
All of our writers are trained in adding value to posts, and will include in-depth, precise, and interesting knowledge about the topic in question.
If we wouldn’t want to read it, we don’t write it.
Then we’ll round off the post with a perfect call to action for the customer to convert. This is where we invite readers to take the desired next action they should take after reading the blog. Usually booking a call or requesting a demo.
Again, the call to action can’t be too heavy on selling you, this turns off readers and does the opposite. We craft the message carefully to make sure it focuses on the reader making the decision, not you trying to sell something to them.
Once the content has been written, it’s sent through to an editor for refinement, and then it’s sent on to you.
“Just write some blogs to move up the pages on Google” – this is not a strategy and will never work. It’s unsustainable, and Google itself has proposed a new machine learning algorithm to crack down on websites that do this.
“Hire the cheapest copywriter” – Cheap content = crap content. If you’re looking for the cheapest writer to put something together every now and then, this won’t work. You need consistency from professionals who know what they’re doing.
“Get me results in a month” – Impossible. Blog writing for SEO takes at least 6 months to get traction. Instant results and organic content just don’t go hand in hand. You’ll struggle with any marketing efforts to get ‘instant’ results, and if you choose them anyway, they’ll cost you a lot more than a professional blog content writing service.
Get in touch and we can produce a clear plan of action for your website and blog.
Our content and blog writing services could be the missing link for your website.
Although we’re a local business based in and around Surrey, Hampshire and London, we serve the entirety of the UK!
For a fully researched, professionally written, and fully search optimised blog post, you can expect to pay between £120 – £250 for a blog writer to produce a blog.
The best performing blog posts are anywhere from 1,000 words onwards.
Budget plays a big part in both blog post quantity and word length. If you’re on a tight budget we’d recommend opting for at least two 700-1000 words per month for your blog.
If you have larger budgets we’d recommend several blog posts per week at 1000 words or more.
We’re writers, not designers. But we can get a quote over to you for bespoke blog graphics and images. Or use stock images.
Once you submit your content brief we’ll take time to understand brand and target audience. We’ll then write blogs to match this and appeal to your target customers. Our writers will live and breathe your brand and business, writing to your customers.
It is, and should be in any SEO strategy!
Our blog writers are clued up on all things SEO. We include SEO at all stages of content creation and adhere to the best practices.
Then please ping your keywords over to us to review. We work with lots of agencies and clients in this position too.
Yes. If you’re a marketing, creative or SEO agency, then we’re happy to work with you.
We’ve worked with many design and dev agencies in the past, and still do now!