Summary & objective

The founder of the business wanted to rebrand their communication app for law firms. Their previous communication platform was out of date and she wanted to expand its capabilities. There was no better reason to explore a new brand and its messaging.

TJ Founder Tom Blake led the content strategy for the rebrand of the business. This included the marketing copy as well as the terminology of the new platform being built.

What we did

Through workshops with the client, we created customer personas. From this we then established the brand’s new messaging guidelines for the new brand.

Once we had new brand guidelines we supported the design and development teams who were working on designing and building the new platform for mobile and desktop.

App copywriting

The designers and developers creating the new platform worked closely with us. Although the User Experience (UX) designers were working on the visuals, it was up to us as the UX writers to ensure the messaging was as clear as possible to help users navigate around on the app.

The importance of clear messaging on the platform was pivotal, especially for a communication platform for solicitors that was looking to ‘transform client experience through communication’.

Website content

Using our new brand messaging guidelines, we created the new website content, along with a launch blog for launch day.

Result

The six month project came to an end with the new brand unveiled, the new platform launched, and a lot of awesome content.

We created a huge amount of content for the new brand, including:

What our clients wanted to tell you

The UK’s leading driving school, BSM

TJ Creative created over 30 optimised SEO Landing pages as part of our UK-wide SEO strategy. A really difficult task however Tom and his team did a great job. I would recommend Tom for any content writing and we’ll definitely look to use them again for further content and SEO.

BSM - The UK’s Leading Driving School

Our traffic has increased considerably

Fantastic to work with Tom and TJ Creative, he’s knowledgeable and HAS helped us a lot to improve our position in the online world. Our traffic has increased considerably since we started working with him. Thank you TJ Creative and TOM!

Lucky Beans Childcare

I’ve seen my site go from obscurity to ranking well

I’ve always been a bit dubious of SEO companies but I was referred to him by someone I know well and trust. I also saw the results a friend of mine had had by using his services. I’m so glad I chose to work with Tom. He’s explained everything really well and given me lots of options for now and also for moving forward. Most importantly I’ve seen my site go from obscurity to ranking well in a matter of months.

Ben Cumming Photography

An incredibly talented writer and the depth and range of his digital marketing knowledge is huge

I have had the pleasure of working with Tom and TJ Creative on a number of content projects for Big Gun Graphics. The quality of Toms work is second to none – he is an incredibly talented writer and the depth and range of his digital marketing knowledge is huge – a very powerful combination! Thank you Tom!

Big Gun Graphics

Their work is always to the highest of standards

Fantastic! I have been using TJ Creative since they started and without a doubt I would recommend them! Their work is always to the highest of standards and they take the time to listen to your brief and really get to know your business before creating any written work.

The Website Space

For content, marketing and SEO, just give them a call

I had been struggling with content and marketing for my wedding photography website but Tom understood what I wanted to achieve and he’s smashed it for me. The ongoing work is just getting better and better. Brilliant to work with and he really knows his stuff. If you need help with your website… content, marketing and SEO then just give him a call.

Martin Slater Photography

Achieving great rankings for the website

Working with Tom at TJ Creative has been great. Although I’m using their SEO services, Tom is more than happy to advise me on other aspects of digital marketing. Along with optimising and achieving great rankings for the website. He has improved the site’s usability and its overall look. He’s always more than happy to help even if it’s going beyond the service he’s providing.

Hokey Cokey Party Shop

The content is of a high standard

Working with Tom has been amazing. The content is of high standard and I will certainly recommend your services to others.

SOS Creativity

Personalised and affordable service highly recommended

Personalised and affordable service highly recommended. We are using Tom to perfect all the text on our website and marketing material. He is a pleasure to work with and a valuable service for our business.

Entity Photographic

AAAAA+++++ written website content and SEO

AAAAA+++++ written website content and doing SEO for Chichester Carpet Cleaning. I am very pleased and will be using this company again!

Chichester Carpet Cleaning

Got a question for us?

We’re just an email, call, text or social message away!