The challenge

ECS Pumps, a leading provider of industrial pumping products, faced a significant hurdle in their digital growth.

Despite offering a strong product lineup, their website was underperforming in search rankings, severely limiting their ability to connect with potential customers who needed their solutions.

The strategy

We implemented a comprehensive SEO and content marketing strategy tailored specifically to ECS Pumps’ business objectives:

  • Website SEO Optimisation: Enhanced technical SEO elements, refined on-page content, and implemented strategic keyword targeting to boost search visibility
  • High-Value Content Creation: Developed in-depth blog articles, technical guides, and detailed case studies to engage their target audience and establish ECS Pumps as an industry authority
  • Conversion Rate Optimization (CRO): Strategically refined website content and calls-to-action to efficiently convert traffic into qualified leads and customers
  • Targeted Search Marketing: Combined powerful paid search initiatives with organic strategies to maximize market reach and audience engagement

The results

Comparing the period from September 1, 2024 – March 1, 2025, to the previous year, the impact was remarkable:

  • 📈 Gross Sales: ↑ 3,914%
  • 📦 Shipping Revenue: ↑ 3,900%
  • 💵 Total Sales: ↑ 8,811%

The takeaway

ECS Pumps’ extraordinary growth demonstrates the transformative power of a strategically executed SEO and content marketing approach.

By optimising their digital presence and creating high-quality, industry-specific content, they experienced a dramatic increase in both website traffic and revenue.

Want results like these?

If you’re ready to scale your business with proven content and SEO strategies that deliver measurable results, let’s talk!

📧 Email: tom@tjcreative.co.uk
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What our clients wanted to tell you

The UK’s leading driving school, BSM

TJ Creative created over 30 optimised SEO Landing pages as part of our UK-wide SEO strategy. A really difficult task however Tom and his team did a great job. I would recommend Tom for any content writing and we’ll definitely look to use them again for further content and SEO.

BSM - The UK’s Leading Driving School

Our traffic has increased considerably

Fantastic to work with Tom and TJ Creative, he’s knowledgeable and HAS helped us a lot to improve our position in the online world. Our traffic has increased considerably since we started working with him. Thank you TJ Creative and TOM!

Lucky Beans Childcare

I’ve seen my site go from obscurity to ranking well

I’ve always been a bit dubious of SEO companies but I was referred to him by someone I know well and trust. I also saw the results a friend of mine had had by using his services. I’m so glad I chose to work with Tom. He’s explained everything really well and given me lots of options for now and also for moving forward. Most importantly I’ve seen my site go from obscurity to ranking well in a matter of months.

Ben Cumming Photography

An incredibly talented writer and the depth and range of his digital marketing knowledge is huge

I have had the pleasure of working with Tom and TJ Creative on a number of content projects for Big Gun Graphics. The quality of Toms work is second to none – he is an incredibly talented writer and the depth and range of his digital marketing knowledge is huge – a very powerful combination! Thank you Tom!

Big Gun Graphics

Their work is always to the highest of standards

Fantastic! I have been using TJ Creative since they started and without a doubt I would recommend them! Their work is always to the highest of standards and they take the time to listen to your brief and really get to know your business before creating any written work.

The Website Space

For content, marketing and SEO, just give them a call

I had been struggling with content and marketing for my wedding photography website but Tom understood what I wanted to achieve and he’s smashed it for me. The ongoing work is just getting better and better. Brilliant to work with and he really knows his stuff. If you need help with your website… content, marketing and SEO then just give him a call.

Martin Slater Photography

Achieving great rankings for the website

Working with Tom at TJ Creative has been great. Although I’m using their SEO services, Tom is more than happy to advise me on other aspects of digital marketing. Along with optimising and achieving great rankings for the website. He has improved the site’s usability and its overall look. He’s always more than happy to help even if it’s going beyond the service he’s providing.

Hokey Cokey Party Shop

The content is of a high standard

Working with Tom has been amazing. The content is of high standard and I will certainly recommend your services to others.

SOS Creativity

Personalised and affordable service highly recommended

Personalised and affordable service highly recommended. We are using Tom to perfect all the text on our website and marketing material. He is a pleasure to work with and a valuable service for our business.

Entity Photographic

AAAAA+++++ written website content and SEO

AAAAA+++++ written website content and doing SEO for Chichester Carpet Cleaning. I am very pleased and will be using this company again!

Chichester Carpet Cleaning

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