A sickening criminal act was committed by Weetabix. It did however spark huge responses and got their brand huge attention.
Here’s the criminal act:
Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0
— Weetabix (@weetabix) February 9, 2021
VILE.
What did this teach us about social media marketing?
To get your brand noticed you need to be creative – or outright bonkers.
In all honesty what a great tweet to get everyone talking and to brighten our moods. On top of Weetabix’s post, there were some amazing responses by other big brands, including Sky, Specsavers and Sainsbury’s.
You okay hun? DM’s are open if you need to talk 💖
— Nando’s (@NandosUK) February 9, 2021
Us: Pineapple on pizza is the most controversial food ever.
Weetabix: Hold my spoon.
— Domino’s Pizza UK (@Dominos_UK) February 9, 2021
That tweet should come with a health warning
— NHS (@NHSuk) February 9, 2021
Trust us, this is not a Match
— Tinder UK (@TinderUk) February 9, 2021
*removes glasses*
*puts on blindfold*— Specsavers (@Specsavers) February 9, 2021