Blog

You’ve done your reading on how valuable content is in every marketing strategy. Now you need to know how to measure the performance of your content. Let’s jump into analysing your content and what metrics you should care about when it comes to content. As modern marketers we’re surrounded by an awesome amount of data […]

Google’s core update, the ‘Helpful Content Update’, rolled out back in August 2022. But this wasn’t the last we heard of this update. If your business only publishes great content, then you have nothing to worry about with Google’s helpful content update. And, from studies by other sources, there wasn’t too much upset across the […]

Pay per click advertising. If done right it could be the most valuable investment you make. According to Statista, PPC has been shown to offer the best ROI compared to any other form of online marketing.  Big and small enterprises alike make good use of it as they only need to pay for an ad […]

If you’re interested in digital marketing for your business, then you’ve probably read about ‘SEO’. And you’ve probably seen that content is mentioned a lot on the topic of SEO. Most people will call it “SEO content”.  You might, however, not understand how the two connect. Digital marketing today Digital marketing is about staying on […]

You’re one of these people:  You don’t believe that you can actually get leads from your website. You get a nice flow of leads through your website.  If you’re person number 1, I’m talking to you. To be like person number 2, you need to work out what website marketing best works for your business.  […]

Our copywriter, Charlie, takes a look at what the latest Google Core Update means for your website. Google recently announced its rollout of the new core update that plans to crack down on spam content currently listed on SERPs. In this announcement, Google stated that they were improving their ‘quality rankings’, as well as improving […]

Before we get ahead of ourselves and talk about all the benefits of quality website content, you need to create quality content… or hire someone to write quality copy for you. Writing quality content is a skill. You need to write for your customers, while making sure the copy appeals to search bots that crawl […]

Search Engine Optimisation (SEO) is one of the most in demand marketing services in the UK. It’s not by chance – it’s essential to growing your business. According to WebFX, companies spend more than £60 billion ($79 billion) on search engine optimisation (SEO) The fact that so many businesses are investing their marketing budget into […]

When you’re planning to create a website or upgrading your existing one, you might be thinking, “what do I do first, the website content or design?” Content always comes first. But there is one step before writing your content… Planning your website! Kicking off your website project in the right way will save you three […]

You’re here because: You’re struggling for time to write copy The content that you produce isn’t getting you the results you want You need to ramp up the amount of content you create Your blog and social media profile looks tragically empty You just need help with your content and marketing These are perfect reasons […]