Meet Tom Blake

With over a decade of experience, TJ Creative’s founder, Tom Blake, is a certified digital marketer, specialising in search and content marketing. AKA content, SEO, social media, paid advertising and creative marketing.

And in simple terms, Tom is a strategic leader in marketing. His aim is to bring you and your business more customers. And therefore, more money.

Meet Tom square

Hey there 👋

I’m Tom Blake, the founder of TJ Creative, and I’m here to help businesses grow online through creative content and smart, data-driven strategies.

With over 10 years of experience in digital marketing, I’ve had the privilege of working with all kinds of clients – from ambitious startups to some incredible brands, including Checkatrade, Sony, Logitech and BSM Driving School.

Along the way, I’ve helped drive results like increased website traffic, more sales and leads, and better engagement through content that really connects with audiences.

As a Certified Digital Marketing Professional, I’m all about combining creativity with data.

Whether it’s crafting standout content, improving search visibility, or enhancing user experiences, I love finding new ways to deliver measurable growth for the businesses I work with.

When I’m not immersed in the world of marketing, you’ll find me writing dark, psychological thrillers under my pen name, T. J. Blake.

It’s my creative outlet and probably explains my overactive imagination! If you’re curious, you can check out my books on Amazon.

 

Brands Tom has worked with (1)

I'm an entrepreneur who loves supporting fellow business owners

As a fellow entrepreneur who struggles to switch off, I know how you feel about your business. It’s your baby.

You can be rest assured, I can help you to look after your baby.

As weird of a sentence that is, it’s true. I’m here to make sure you can achieve what you want to achieve.

Marketing makes or breaks businesses. I’m here to make sure you’re not like the 90% of businesses that fall at the first hurdle and struggle to make it past year 1.

Some of my career highlights that might interest you

Self-published and marketed my novels – highly rated and over 20,000 readership!

If you’re interested in my book, Google T. J. Blake, or head over to my author website.

Tom Blake author

Taking Checkatrade's blog from zero to 18 million sessions per year + generating over 530,000 job leads for tradespeople

I led the content and SEO strategy for the UK’s leading trade directory, Checkatrade.com for 5 years.

Key achievements

  • Achieving 18 million website sessions per year
  • Generated over 500,000 customer enquiries for tradespeople.
  • Successfully built an automated SEO and content production strategic workflow.

Core Responsibilities

Strategic leadership & impact
  • Spearheaded comprehensive B2B and B2C content strategy, transforming the Checkatrade Advice Centre into a major industry resource generating 1.5 million monthly sessions.
  • Built, scaled, and mentored a high-performing content team of 11 specialists, including a Content Manager, Content Executive, and nine copywriters.
  • Developed and implemented a semi-automated content workflow system to optimise production efficiency and quality.
Content strategy & performance
  • Drive strategic organic growth initiatives targeting both consumers and trades.
  • Establish and maintain accountability for content marketing KPIs aligned with business objectives.
  • Oversee editorial calendar development and writing quality standards.
  • Lead conversion rate optimisation efforts to enhance customer experience.
Product ownership
  • Full ownership of the blog channel, managing both functionality and performance metrics.
  • Direct development enhancements and technical improvements.
  • Manage content and SEO budget allocation.
Team & business leadership
  • Provide strategic advisory support to cross-functional teams on creative concepts, content strategy, and user experience.
  • Create and implement customer-centric content strategies driving SEO growth and engagement.
  • Establish performance metrics and accountability frameworks for content marketing initiatives.
TJ icon for Tom working with Checkatrade

Redefining the marketing strategy at one of the leading workwear and PPE suppliers in the UK

I joined the business as part of the company’s senior leadership team to reinvent the marketing strategy and team.

Key achievements include:

  • In just 8 months, the ecommerce company saw a 60% increase in retail website sales.
  • Through email marketing, we delivered a further £120,000 revenue in just 5 months.
  • We doubled the inbound enquiries to sign up for a supplier account.

To help achieve the above results, I:

  • Restructured the in-house team’s responsibilities.
  • Launched the company’s first digital marketing strategy.
  • Streamlined & automated how the team operates.
  • Reshaped the team’s goals and long term plan aligned to business objectives.
  • Introduced marketing data and analytics tracking to measure performance.
  • Showcased marketing’s ROI.
Workwear, ppe, business workplace supplier icon for Tom's past work in ecommerce

Do I have the experience your business needs?

If you’re getting a good feeling from what you’ve read about me and my experience, reach out to me!

Or, if you’re totally convinced, then complete a project brief and I’ll get. scope of work written up. Once happy, we can get cracking with getting your more money in your pocket.

Submit project brief
Shaking hands work with TJ Creative

Got a question for me?

I'm just an email, call, text or social message away!