Summary & objective

The founder wanted to grow her previous club management software into a new community management platform.

To do so, she needed to create an improved SAAS platform, as well as a new brand. Both of which needed to be able to scale to still welcome volunteers and sports clubs, but also appeal to large charitable organisations.

Our role was to lead the new brand messaging for Groop, as well as the content strategy after launch.

What we did

Through several workshops with Groop we identified their target audience and created customer personas. After identifying their target audiences and sectors, we created an official brand messaging guideline for the Groop brand.

This proved valuable to the team at Groop, but also for us to plan and execute their content strategy.

Result

Just over a year on the project, Groop was launched with a new platform, brand, and awesome content.

We thoroughly enjoyed creating the new Groop brand, especially creating the tone of voice for the brand, and new website content!

Groop new brand message

We created a huge amount of content for the tech startup:

You're a startup looking to make an impact?
You need unforgettable content. Let's start your content strategy!

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What our clients wanted to tell you

The UK’s leading driving school, BSM

TJ Creative created over 30 optimised SEO Landing pages as part of our UK-wide SEO strategy. A really difficult task however Tom and his team did a great job. I would recommend Tom for any content writing and we’ll definitely look to use them again for further content and SEO.

BSM - The UK’s Leading Driving School

Our traffic has increased considerably

Fantastic to work with Tom and TJ Creative, he’s knowledgeable and HAS helped us a lot to improve our position in the online world. Our traffic has increased considerably since we started working with him. Thank you TJ Creative and TOM!

Lucky Beans Childcare

I’ve seen my site go from obscurity to ranking well

I’ve always been a bit dubious of SEO companies but I was referred to him by someone I know well and trust. I also saw the results a friend of mine had had by using his services. I’m so glad I chose to work with Tom. He’s explained everything really well and given me lots of options for now and also for moving forward. Most importantly I’ve seen my site go from obscurity to ranking well in a matter of months.

Ben Cumming Photography

An incredibly talented writer and the depth and range of his digital marketing knowledge is huge

I have had the pleasure of working with Tom and TJ Creative on a number of content projects for Big Gun Graphics. The quality of Toms work is second to none – he is an incredibly talented writer and the depth and range of his digital marketing knowledge is huge – a very powerful combination! Thank you Tom!

Big Gun Graphics

Their work is always to the highest of standards

Fantastic! I have been using TJ Creative since they started and without a doubt I would recommend them! Their work is always to the highest of standards and they take the time to listen to your brief and really get to know your business before creating any written work.

The Website Space

For content, marketing and SEO, just give them a call

I had been struggling with content and marketing for my wedding photography website but Tom understood what I wanted to achieve and he’s smashed it for me. The ongoing work is just getting better and better. Brilliant to work with and he really knows his stuff. If you need help with your website… content, marketing and SEO then just give him a call.

Martin Slater Photography

Achieving great rankings for the website

Working with Tom at TJ Creative has been great. Although I’m using their SEO services, Tom is more than happy to advise me on other aspects of digital marketing. Along with optimising and achieving great rankings for the website. He has improved the site’s usability and its overall look. He’s always more than happy to help even if it’s going beyond the service he’s providing.

Hokey Cokey Party Shop

The content is of a high standard

Working with Tom has been amazing. The content is of high standard and I will certainly recommend your services to others.

SOS Creativity

Personalised and affordable service highly recommended

Personalised and affordable service highly recommended. We are using Tom to perfect all the text on our website and marketing material. He is a pleasure to work with and a valuable service for our business.

Entity Photographic

AAAAA+++++ written website content and SEO

AAAAA+++++ written website content and doing SEO for Chichester Carpet Cleaning. I am very pleased and will be using this company again!

Chichester Carpet Cleaning

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